According to Digitimes, the NAND Flash savior Apple that had been in silence for a long time finally returned to the market, and has started to place orders on high capacity NAND Flash chips. Surprisingly, this time the NAND flash market was not stimulated as previously expected. The contract price dropped slightly and the spot market is still weak. Downstream manufacturers indicated that NAND flash makers cited the shortage of goods supply as an excuse, making high prices, whereas the demand in the market is still weak, thus the industry makers is undergoing a hard time in doing their business.

In order to release its new products on schedule, Apple has started place NAND Flash orders on Samsung Electronics and other major manufacturers. However, the influence pose by the company is not as large as previously expected. Stagnancy still overwhelmed the market.

The main reason for this situation is that demand for NAND flash based terminal products is weak globally. It is predicted that downstream module makers’ sales revenue in May will be struck substantially.

According to Digitimes, although May is the traditional low season, exceptional strong price in April make industry makers believe that the whole market will keep this uprising trend till the third quarter, thus, this wave of tumbling price disappointed industry makers.