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【Market View】TrendForce: 1Q13 Samsung Takes 30% of Global Smartphone Market; Lenovo Sees Disappointing Results in China
Published Apr.22 2013,16:07 PM (GMT+8)
TrendForce: 1Q13 Samsung Takes 30% of Global Smartphone Market; Lenovo Sees Disappointing Results in China
According to DRAMeXchange, a division of global research firm TrendForce, in the first quarter of 2013 smartphone shipments increased steadily worldwide, with total shipments reaching 216.4 million units, 9.4% QoQ growth. Since the beginning of 2012, smartphone shipment figures have been up every quarter despite seasonality, indication the electronic device is here to stay.
Samsung Takes 30% of Global Market, iPhone Losing Ground
As for Apple, the iPhone 5 has been unable to satisfy consumers’ desire for innovation, and shipments were unsatisfactory as Android manufacturers have stepped up to the plate. The Cupertino company shipped a mere 37.5 million units in the first quarter, giving them 17.3% market share, a decrease of 1.2% from the previous quarter. Currently, circumstances surrounding the announcement of Apple’s new device are unclear, while Samsung, HTC, Sony, and other global corporations are planning product unveilings for the second quarter, which will likely lead to another dip in Apple’s shipments.
Samsung Takes All in China as Lenovo’s Results Disappoint
Other leading brands in China like Huawei, ZTE, and Lenovo were all affected in varying degrees, but on average China’s domestic brands saw a 5-15% decrease in sales in the first quarter. Lenovo, who had nearly caught up to Samsung in market share in the second half of 2012, experienced weaker sales than expected in the first quarter; at 7.6 million units, actual shipments were 15% less than projected.