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During the seminars held in Shenzhen, development in the built-in memory of mobile communication products was a key topic among relevant memory manufacturers. This can be largely attributed to the massive mobile communications and consumer electronics market in China. In addition to renowned international cell phone makers, white brand players have also established their respective footholds in the market. Although low-cost cell phones are still the mainstream product in emerging market, the growth of multimedia phones and smart phones has become quite impressive as well. With the functions of cell phones becoming more and more sophisticated, memory makers are offering a wide range of built-in memory products for different mobile communication devices. Finding the most cost-effective memory solution has become a key emphasis for both memory makers and cell phone vendors.
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The 3GSM World Conference 2007, which was held during mid February in Barcelona, Spain, not only brought together telecom operators and equipment makers, but also software and hardware manufacturers from the IT sector, Internet companies, broadcasters and entertainment providers. The main theme for this year centered on how to successfully realize the wireless broadband business models connected by handsets by copying the current business models of the computer-based Internet, TV broadcasters, and music/movie/game/commercial content providers. The integrated applications are expected to deliver many new business opportunities in the booming wireless broadband world. From this year's 3GSM World Conference, this report will provide an analysis of the future trend in wireless communications network.
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Microsoft officially launched the Windows Vista Enterprise Edition in Nov. 2006, while the Personal Edition was unveiled during Jan. 2007. From the Graphic market's perspective, the two most important spec. in Vista are the Aero function and support of DirectX 10.
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Although Q406 is normally considered a hot season, sales were weaker than expected for Q406. Many consumers appeared to be delaying their NB purchasing plans until the official release of Microsoft's Vista operating system and Intel's Santa Rosa platform. Vista's business edition was already launched in Nov06, but its home edition was not released until the end of Jan07. Santa Rosa related projects are expected to begin shipments in April and May. Intel's Santa Rosa platform, on the other hand, will not be available until Q207. It is expected that consumers will be quicker in adopting Vista than enterprises. All in all, until both Vista and Santa Rosa are readily available, or when the less advanced Napa and Napa Refresh platforms become cheaper, will consumers be more willing to open their wallets. NB purchasing was thus weak during the Christmas season, as vendors mainly promoted mid to low end models, which contributed to the weaker 4Q06 performance.
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DRAMeXchange estimates that global handset shipments grew by 19.3% QoQ to 290m units in 4Q06. Annual handset shipments grew by 21.5% YoY to an approximate of 978m units in 2006. Buoyed from the thirst for handset from emerging markets, growing maturity of 3G and multimedia-oriented handsets, annual shipments have maintained double digit growth for the past several years.
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Microsoft officially launched its Windows Vista Enterprise Edition in Nov, 2006. The Vista Personal Edition is scheduled to be unveiled by the end of January, 2007. DRAMeXchange chose this opportune moment in running a DRAM content test for the Windows Vista Personal Edition. The main goal of this test was to see how smoothly the new operating system would run under different memory contents.
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The development trend of 3C products weighs a great deal on a consumer’s budget restraints and actual requirements. This is why a wide range of products with different functions, performances and qualities have been introduced into the various market segments. The newer 3C integrated products are beginning to have information processing, communications and Internet browsing capabilities, multi-media entertainment functions and so forth. However, the main functions that each 3C manufacturer emphasizes on differ from one another. The outer appearances of PCs or handsets are already morphing into unconventional shapes or sizes. The specifications of low cost models are becoming more standardized, and are designed with simple or single functions. Medium and high end products are migrating towards an open common platform, where they are associated with multiple functions, unique features, high performance and high quality. Regardless of how the product is designed, one thing is for sure----they are becoming more beautiful, lightweight, power-saving, environmental conscious and user-friendly interfaces.
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Amid the anticipated DRAM output growth and increased utilization of the 70nm manufacturing process in 2007, DRAMeXchange believes the backend memory testing industry may become tighter in 2H07. Production changes from Power ASE Technology and the possibility of Hynix outsourcing its DDR 2 testing operations will by two key factors that may affect the industry supply chain.
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Although the stalemate in the Blu-ray Disc (BD) and High Definition DVD (HD DVD) battle in the next-generation blue-laser DVD standard race seems having no immediate solution, the hidden demand for SDR is substantial, regardless which camp is going to beat rival.
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NAND Flash based memory card is the largest “consumer” of NAND Flash among its various applications, which includes DSCs, MP3 Players, mobile phones, PMPs and GPS portable navigation devices (PND).
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