According to DRAMeXchange's survey, one of the reasons behind the decreased market demand stemmed from consumers holding off purchases until Intel's upcoming CPU price cuts in 2HJul. In addition, with the DRAM spot price already exceeding the contract price last month, there was little incentive for further price increases. Module houses have instead focused in removing their older product inventory to boost profits. The current pricing levels have generally left retailers and module houses uninterested in increasing their inventory. On a different note, amid the DRAM contract price hike in early July, the DDR2 512Mb chip price has jumped past the $2 level. Trading has slowed, as the market waits to see if more contract price increases may occur, which may in turn stimulate more spot market transactions.